EM by Michelle Phan

We were challenged to develop a concept, branding, and packaging that combined Michelle Phan’s image with a Luxe experience for a wide market. Michelle Phan’s Youtube and Social Media presence had to be studied to develop a concept. An initial pack concept had been developed by college students had to be taken into account for final development of the branding & packaging components.

Primary Packaging -- Full Cosmetic Line
Secondary Packaging - Full Cosmetic Line
Secondary Packaging - Color line extension
We were challenged to develop a concept, branding, and packaging that combined Michelle Phan’s image with a Luxe experience for a wide market. Michelle Phan’s Youtube and Social Media presence had to be studied to develop a concept. An initial pack concept had been developed by college students had to be taken into account for final development of the branding & packaging components. 
 
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